Radio monitoring arrives in Pune

Boomtown becomes third media market in Maharashtra for AirCheck India

As RCS India announces, AirCheck radio monitoring services are now also available for the commercial FM stations in Pune. With the recent commencement of radio monitoring services for Pune, RCS India completes the coverage of its AirCheck service for all Category A and A+ markets in India.

“Pune was the last of these media markets for the service to start because until recently, Radio Mirchi was the only commercial station on the air,” says Nilesh Kolapkar who is responsible for AirCheck marketing and customer relations at RCS. Just a few weeks ago in May, Radio One and Radio City started broadcasting in Maharashtra’s second largest city. The lack of necessary infrastructure in form of a tower to host the transmitter facilities and antennas did not allow an earlier date.

But according to Karl Kessler, General Manager of RCS India, everyone in the industry seems to agree that Pune is a very viable media market. As a center of higher education, it has a high percentage of young population. Its status as hub for the IT and automotive industries leads to strength in the local economy. And the relative proximity to Mumbai has made it an attractive alternative to the metropolis for many businesses and new residents.

About AirCheck

Aircheck is a world leader in radio spot and music monitoring, providing services for broadcasters, media research firms, the recording industry and advertising agencies. AirCheck India, a subsidiary of US-based RCS Inc., provides audio identification services of commercials and songs that are played on air. AirCheck India monitors radio stations around the clock, every day of the year and provides “same day” verification. In addition, Aircheck, in the United States known as Media Monitors, provides services such as Newspaper Ad Tracking, TV Spot Monitoring, Spot Ten® weekly charts of radio advertisers, and – upon request – also conducts custom research projects.

Aircheck came into existence because for decades, it was expensive and tedious for radio advertisers to verify the number of times a spot played or whether the right copy ran on-air. With the patented technology of Aircheck, Sales Executives can have details on a particular radio spot or an entire media campaign at their fingertips in seconds. The broadcast content recognition process used by Aircheck is protected by U.S. Patent 5,437,050 with additional patents pending.

O produktu RCS

Společnost RCS (Radio Computing Services) je předním světovým poskytovatelem softwaru pro rozhlasové a internetové vysílání, který obsluhuje více než 9 000 rozhlasových stanic, hudebních televizních kanálů, kabelových společností, satelitních hudebních sítí a internetových stanic po celém světě. Společnost RCS obsluhuje klienty ve 100 zemích ze svých 23 poboček po celém světě a poskytuje nepřetržitou globální podporu 24 hodin denně, 7 dní v týdnu. V Indii společnost RCS poskytuje služby vysílacím společnostem, mezi nimiž je i mnoho nedávno licencovaných FM rozhlasových stanic, prostřednictvím své dceřiné společnosti RCS (India) Pvt. Ltd., založené v roce 2002.

For more information contact Nilesh Kolapkar by phone at +91-22-2661 3366 or by email at nilesh@rcs-india.co.in